[Télécharger] Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption de Thales S. Teixeira,Greg Piechota,Tom Weitzel,Random House Audio Pdf Ebook

Télécharger Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption de Thales S. Teixeira,Greg Piechota,Tom Weitzel,Random House Audio PDF Ebook En Ligne

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Télécharger "Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption" de Thales S. Teixeira,Greg Piechota,Tom Weitzel,Random House Audio Francais PDF

Auteur : Thales S. Teixeira,Greg Piechota,Tom Weitzel,Random House Audio
Catégorie : Livres anglais et étrangers,Business & Investing,Industries & Professions,Customer Service
Broché : * pages
Éditeur : *
Langue : Français, Anglais

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge.As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other start-ups that have shaken up incumbents and threatened the status quo.For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head-to-head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.In a penetrating narrative filled with case studies and stories, Teixeira shows us how start-ups successfully disrupt industries - and what industry leaders must do to avoid being disrupted and protect their domain.Includes a bonus PDF of figures and tablesPLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Télécharger Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption de Thales S. Teixeira,Greg Piechota,Tom Weitzel,Random House Audio En Ligne

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Auteurs similaires à suivre - Amazon : livres, DVD ~ Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption (English Edition) . Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an .